Your business reputation is the most potent aspect regarding the long term success of the entirety of your business efforts. You reform your reputation each day with everyone your business interacts with. However, you have not one business reputation, but many reputations which are created in the minds of people who meet you in the execution of your business movements. Equally important to comprehend that you have a reputation with those who have no experience with your business but have grown aware of you from others.A tune from Joan Jett from the old days is called Bad Reputation. Joan was a great musician of her age, but she also had good marketing sense. She positioned herself as the bad girl of the rock world, and the song Bad Reputation was a great success. In the ever edgy scene of alternative rock, a woman glorying in her bad reputation was a hot commodity. She probably bent the truth a little when singing I don't give a darn about my bad reputation as she obviously thought a good amount about her bad reputation, it was her marketing strength! She harnessed that reputation to achieve lasting fame.
Unfortunately for most of us, a poor reputation is not a viable marketing goal to develop our business. The exception besides musicians might be trial lawyers, repo men, or bail bondsmen who are known and valued for their intimidating aura. For the average person it just doesn't work like that.
You need to be very aware that all of your actions, and everything your workers do, in the name of your business adds to your reputation. There are no Mulligans in business. You can try to make things right that might have put your business reputation in a bad light. In fact, remedying problems properly can be an opportunity in disguise. However, you cant change the memory of what caused someone to regard your business negatively.
Every encounter with people in your business has one of three results in relation to your reputation. Two of these results are not pleasant, the other one is great!
The first one is an experience you have with a client, or potential client, in which you don't do anything really wrong, but you also don't set yourself apart from the other companies. This may not be the worst outcome, but it isn't far from it. You've succeeded in being only, at best, average in the customers view. You will likely be either forgotten in the future, or thought of as someone that did OK last time.
Ending number two takes place when you, or your worker, has screwed up something badly enough to make sure the client feels a burning anger toward you. This is the worst outcome for your business. Besides losing a client, you have insured you have also lost those who learn of your business through that client. The negative potential is gigantic. If you as a business owner are aware that you have permitted this to happen, then you have no right to complain about the negative impact it will have. However, a great many times the business owner knows nothing of what has occurred if one of the employees caused the problem, or not in their personal interactions with the customer. You cant assume that angered customers will make time to let you know what occurred. Many times they just never come back and no opportunity exists to correct it. If you learn of the problem, but don't correct it, then again you have earned the negative reputation it creates. However, if you take the opportunity to go to every length to right the situation, you will have used one the greatest opportunities in business to prove to a client that you care about their loyalty and will go the extra mile to display interest.
Ending number three is what every business owner should strive for in all interactions they have with people. You aim to make the customers, and potential customers, believe that besides supplying top-class goods or services, you care deeply about how services or materials satisfy a customers need. It concerns gaining trust with your clients so that they know you can competently, equitably, and faithfully fulfill their needs. After reaching this goal you are sure you've formed a loyal customer who's value far surpasses any purchase they may make today.
Aiding you in learning the secrets of creating such loyalty in your customers is the focus of our business. Hopefully if you possess a strong desire to hear the tricks of growing your business through using this strategy you will consider subscribing to our services.
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Author:
Andrea Morris. Visit BizRave Inc. for articles and resources about customer relationship based marketing to grow the business of your dreams.
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